Buffalo’s Mad Men (and Women) have their own week
blog by Ben Kirst • October 22, 2011 @ 7:07am
Think it’s all fun and games in the advertising business? It’s not Mad Men, people—like every other industry, ad men and women must deal with declining consumer spending, clients hesitant to loosen purse strings and utter upheaval in the legacy delivery systems. Also—and this is always the best part—there is often a condescending belief amongst the general population that they could do your job equally well or better if given a chance. Oh, and about a million kids get out of college every year well-versed in the latest trends and technology and they’re gunning for your job. Welcome to the glamorous world of media, everybody!
But who’s complaining? People wouldn’t be clamoring to get into the door if these fields weren’t so damn interesting. The Advertising Club of Buffalo is offering advertising, marketing and media professionals—and those who aspire to be—an opportunity to network with their peers and learn about new industry trends, ideas and issues as part of Buffalo’s first Ad Week beginning Monday, Oct. 24. Drinks may be involved, as well.
Here’s the daily schedule:
Monday, Oct. 24: The Power of Advertising: How it Affects the World Around You and Your Business in Particular. 5:15 p.m., Millennium Hotel, 2040 Walden Ave., Cheektowaga. This session includes dinner, cocktails and a talk with President and Executive Creative Director James Gillan of Paragon Advertising, also known as the agency behind those ubiquitous Mighty Taco commercials.
Tuesday, Oct. 25: AdLab: Building and Maintaining a Successful Agency/Client Relationship. 5:15 p.m., The Bijou Grille, 643 Main St., Buffalo. Clients: you love them and you hate them. Don’t feel bad—they love and hate you, too. Pick up some strategies for dealing with the individuals who essentially hold your livelihood in their hands.
Wednesday, Oct. 26: What is Good Design? Noon, The Bijou Grille, 643 Main St., Buffalo. Nosh on a light lunch while Aaron Keller, co-founder of the design firm Capsule, offers entertaining ways to answer the age-old question of “what is good design?” I think we can all agree that the answer begins with two words: comic sans.
Thursday, Oct. 27: Oktoberfest Happy Hour. 6 p.m., Coles, 1104 Elmwood Ave., Buffalo. Let me share the phrase that every media professional longs to hear: “open bar and light buffet.” Throw in a Sabres game on the television and an opportunity to network with other industry professionals and you have yourself a packed house. Hey, we’re “working.”
Friday, Oct. 28: Twitter: Best Practices for Business. 8 a.m., Buffalo Museum of Science, 1020 Humboldt Parkway, Buffalo. Scrape yourself off of Forest Avenue after your reckless night of poor decisions following Oktoberfest and get to this deluxe museum on the East Side for a Twitter throwdown featuring Buffalo.com’s own S.J. Velasquez.
There are fees and pre-registration required for these events—get all the info at the Advertising Club of Buffalo’s website.