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New Era launches Rivals Live - VIDEO

Photo courtesy of Facebook.

blog by Kathryn Przybyla  • 

In the heat of the MLB season, this could get ugly.

Two brave souls, Matt and Kurt have volunteered to be guinea pigs in this social and sport experiment to document baseball fans rivalry. Who knows what will happen.

According to New Era,

Through the use of Twitter hashtags, fan sentiment will be directly transferred to the pair who will duke it out on behalf of proud fans everywhere. Viewers will use predetermined hashtags to vote for challenges and to specify which of the rivals will have to do each challenge.

Whether a host will receive an #AtomicWedgie or have to become a #ManOLantern, viewers will have the opportunity to select from a variety of hilarious pranks and stunts as the hosts battle it out for ultimate bragging rights.

RivalsLive.com will track and display hashtag votes in real-time as they dictate the interactions between Matt and Kurt throughout the show.

This brand-new, live online show will mark the first time that an audience will affect the direction of a live show in real-time via Twitter hashtag voting. Rivals Live will premiere during the Division Playoff Series on Sunday and the the online broadcast will air at 2:00 p.m. every day for five days with the final show airing on Oct. 11.

Things like this could happen:

For more information on Rivals Live, head over to their official website and tune in to all the fan debauchery.

Photo courtesy of Facebook.

TAGGED: baseball, hats, mlb, new era cap, online series, playoffs, rivals live, twitter interaction, video

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