Arts + Entertainment
New Era stirs the pot for ad campaign
blog by S.J. Velasquez • April 12, 2011 @ 11:30am
Let’s be real—I don’t know much about sports. But I do love local businesses, Alec Baldwin (“30 Rock”) and John Krasinski (“The Office”), therefore I’m all about this New Era marketing campaign unveiled late last week.
New Era, which maintains its worldwide headquarters in Buffalo, launched a nationwide commercial campaign featuring two of the hottest comic figures in America—possibly the world. In first commercial released, Baldwin and Krasinski share some light-hearted-turned-heated trash-talking over their favorite Major League Baseball teams (the Yankees and Red Sox, respectively). Watch it below:
Aside from the commercials, New Era launched a social media campaign that includes a Team Krasinski vs. Team Baldwin poll.
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