Tuesday networking: Ad Club, Buffalo Business Crawl offer excellent options
blog by Ben Kirst • June 24, 2012 @ 11:45am
One of the most important lessons of business networking: know your tolerance. Don’t be the guy (or gal) who’s over-served themselves by 6:30 p.m. and making a red-faced, cackling ass of themselves in front of a room of peers, strangers and potential (well, maybe not anymore) professional contacts. Know your limitations!
So why the unsolicited advice? Because there are two excellent opportunities to learn more about the local business community, digest important communication and content tactics and put away a few icy beverages this Tuesday night: the Ad Club of Buffalo’s AdLab event “Social Media Marketing: Everyone uses it. No one understands it” and the Buffalo Business Crawl in the delightfully renovated Larkinville.
Let’s take a look:
“Social Media Marketing: Everyone uses it. No one understands it.”
When and where: 5:15 p.m. (networking), 6 p.m. (presentation) at Templeton Landing (2 Templeton Terrace, Buffalo).
How much: Students, $5; members, $10; non-members, $25. Register now or pay an extra $5 at the door.
What is it: A panel discussion that covers some of the questions that many social media marketers—and in a way, aren’t we all social media marketers—struggle with, including content strategy, audience engagement, platform overload and fan incentives.
Who will be there: The panel will include a veritable all-star team of local social media wonks, including me—that’s right, me—as well as Karen Fashana (Marketing Manager, Visit Buffalo Niagara), Kevin Evanetski (Social Media Consultant, Speaker and Trainer, Social Yeah), Liz Chatterton (Copywriter & Social Media Director, KegWorks) and moderator Jim Reynolds (Strategic Account Manager, Brandwatch)
Why go: Ad Club of Buffalo is a genuinely fun group of agency, media and public relations / marketing professionals ranging in age from fresh out of college to seasoned veterans. An easy crowd in which to mingle if you’re involved in PR, advertising, marketing, communication, content production or a related field. And social media—well, rumor has it that it just may catch on. You may need to have some educated opinions about it in the weeks and months ahead.
Random fact: Tuesday’s weather is supposed to be 73 degrees and sunny. Templeton Landing—located along the Erie Basin Marina—is a great place to be on an early summer evening.
Update: Check out this appearance by Evanetski and First Niagara Vice President of Marketing Charles Fashana on Winging It TV:
Buffalo Business Crawl presented by QLS Solutions Group
When and where: 5:30 p.m. to 9 p.m. at Larkin Center of Commerce (700 Exchange St., Buffalo).
How much: Order advance tickets are $10. Register on-site for $15.
What is it: Do you like wine, beer, scavenger hunts, entertainment and a good, hard look at one of the city’s most quickly emerging business district and its surrounding environs? If so, the Buffalo Business Crawl should be right up your alley. Here is the straight dirt on the event:
The participating businesses on the tour are: QLS Solutions Group (presenting sponsor), RPM Entertainment Productions, Strauss Group (executive search consultants), Computers for Children, Steamroller Press (high quality silkscreen), AJ Fries (fine artist), Drumbeat Networks (closed circuit TV for commercial buildings), Larkin Street Cafe, Young & Wright Architectural and The Filling Station (new restaurant by Larkin Development Co.). Guests will gather in the LarkinCenter of Commerce for a brief welcome, some hors d’oeuvres provided by the Larkin Street Cafe and sample some craft beers from Pyramid Breweries. Then, using the event map, groups will set off on a self-guided tour of the participating businesses. You’ll get a peek inside some of the most interesting and diverse businesses in the most dynamic and fastest-growing neighborhood in Buffalo. Every attendee will receive at least one gift, and those who complete the scavenger hunt will be eligible for additional prize drawings at the end of the Crawl. We’ll regroup at The Filling Station in Larkin Square to wrap up the evening and draw the final prizes.
Who will be there: See above.
Why go: To be relevant, man! The revival of Larkinville is a hot topic these days, and you’ll have an opportunity to get a firsthand look while simultaneously meeting various local professionals in your tour group. Plus, you’ll get to rub elbows with some of the most interesting businesses working in the region.
Random fact: From The Buffalo News—“Even the parking lot (at the Larkin Center) is unusual: The pink-tinted stone Car Park, which isn’t striped, is designed for multiple uses besides parking, like in Europe.”