Uber Bowl to dissect Super Bowl’s best, worst commercials
blog by Ben Tsujimoto • January 28, 2014 @ 11:36am
No, you don’t need to get up and get another slice of pizza during each Super Bowl commercial break.
Many watch the Super Bowl solely for the commercials—you know who you are—and that’s respectable.
After all, major businesses spend nauseating sums of money to capture your attention—exceeding $4 million per 30-second spot—but the opportunity to reach ~110 million viewers comes around just once a year.
While you won’t see local brands on the national telecast, judging the promotions of major corporations like Coca-Cola, PepsiCo and Anheuser-Busch can not only set advertising trends, but also sway how smaller advertisers can act in the future.
Join the Advertising Club of Buffalo at 6 p.m. on Feb. 3 on the third floor of Coles, 1104 Elmwood Ave., Buffalo, for its fifth annual Uber Bowl, a gathering that invites a local panel to evaluate the best and worst Super Bowl commercials.
If you need a reminder, Super Bowl 48 between the Seattle Seahawks and Denver Broncos begins at 6:30 p.m. Sunday on FOX.
Here’s a rundown of the panel that will react to replays of the Super Bowl commercials shown on a 15-foot screen:
**Jordan Hegyi, owner + art director, Riveter Design
**Tom Merrick, senior partner and executive creative director, Eric Mower + Associates
**Kimberly Pentheros, art director, Gelia and Advertising Club of Buffalo, board of directors
103.3 The Edge’s James Kurdziel will emcee the event. Follow him on Twitter here.
Want to help choose Doritos’ Super Bowl commercial? You can vote here—we’re pulling for the “Breakroom Ostrich” choice, which is the only reason I’m writing this part.
See photos from 2013’s Uber Bowl at Soho Burger Bar courtesy of Robin David Brown.
(Header photo is courtesy of Flickr / MTAPhotos).