Falling into a ‘Trance’ with Danny Boyle - SXSW DAY 2
blog by Kathryn Przybyla • March 10, 2013 @ 1:09am
Another packed day of events, SJ and I hit the ground running on day two in Austin for SXSW.
Walking to the convention center, we wandered into the Google Playground—as part of the Art, Copy & Code initiative of Google’s advertising arts team. The featured product this year? The Talking Shoe.
According to Google, “Using an accelerometer, a gyroscope, Bluetooth and some other off the shelf technologies, the Talking Shoe translates the wearer’s movements into funny, motivating and timely commentary. The things it says can be posted to Google+ by the user, sent to real-time ad units, if the user chooses to, and broadcast via onboard speakers. It can talk to the world and to the web.”
A prototype of sorts, the shoe is meant as an experiment, not a consumer product, project head Aman Govil said at the event. It’s no Google Glass, but cool to see new innovations coming out of the industry’s top companies.
Here is a look at some of the scene’s from our time at the Google Playground.
Onto my first session of the day, I sat down in the SXSW film session “A Conversation with Danny Boyle.” Hosted by the NY Times’ David Carr, Boyle teased the audience with an extended look at his upcoming film, “Trance,” starring James McAvoy, Rosario Dawson and Vincent Cassel.
Diving right in, Carr introduced Boyle by highlighting some of his best work and made it clear—the man never makes the same movie twice. Known for incredible films including “Trainspotting,” “Slumdog Millionaire” and “127 Hours,” Boyle answered questions from the audience on casting, directing and his great relationship with longtime music collaborator Rick Smith.
“I want my films to be meaningful to people, like there’s no air in the room while they’re watching,” the director said. “I want you to be assaulted by the film.”
It’s clear his passion lies in the projects he creates. A master of his art, Boyle described his admiration for the world’s writers. “I’m not really a writer. I’m a director. I wrote plenty of drafts of ‘127 Hours,’ but I didn’t write the character. The writers added character which is something not a lot of us can do.”
A young filmmaker then took to the microphone for a post-talk Q&A and was greeted with one of the most genuine responses on casting and writing. There’s no doubt the kid left inspired—as did the rest of us in the room.
Take a look at the trailer for Boyle’s new film, “Trance.”
Another successful day in Austin, SJ and I ended the night meeting up with former Buffalo News editor, Margaret Sullivan. We caught up on all things Buffalo and her new position at the New York Times, as the public editor. Be sure to check Buffalo.com early next week with our full interview with Sullivan—a story not to miss.