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Sabres fans don’t appreciate ‘fan appreciation sale’

blog by S.J. Velasquez  • 

As a way to thank the diehards who will welcome back the Sabres with open arms after a messy lockout, the Buffalo hockey team is hosting a “fan appreciation sale,” which many fans don’t really appreciate.

Based on fan responses in the comments section of the Sabres news release announcing the sale, many fans are thankful for the opportunity to buy Sabres merchandise at 50 percent its regular price, but others think the sale is more of a snub and a move to push gear off the shelves.

Sabres screen grab 1


The sale, which runs through the duration of training camp, is available only at the First Niagara Center Sabres Store, furthering reason to gripe for those fans residing a healthy distance from downtown Buffalo.

Sabres sale screen grab distance


“Our fans showed tremendous patience and loyalty during the past few months,” Buffalo Sabres president Ted Black said in the news release. “Nothing will erase the pain of a lockout and cancelled games but we wanted to give back to our fans in this way to get them excited for what is sure to be a fast-paced and thrilling 2012-13 season.”

If you’re a Sabres fan, will you be purchasing discounted merchandise during the sale? Or are you channeling your funds typically allocated to NHL products somewhere else?

TAGGED: 50 percent off, buffalo sabres, fan appreciation, lockout, nhl, sabres merchandise, sabres store, sports fans

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  1. Erin Morris January 11, 2013 @ 12:29pm

    The players will make their money regardless of what fans spend their money on. Instead of buying Sabres gear or scooping up tickets for games, I plan on spending my money where it counts—local establishments that rely on the hockey season business to thrive.

    Don’t reward the players; reward the hardworking people in this town whose livelihoods rely on hockey season business.

    Erin Morris's avatar