Meeting mentors and taking names - SXSW DAY 3
blog by Kathryn Przybyla • March 11, 2013 @ 1:19pm
It really is incredible the people you can meet at a well organized conference.
Being a writer and content creator myself, some of my biggest idols and inspirations in the industry are here in Austin, giving talks and are more than willing to chat—something very unique to SXSW. It’s basically a nerd fest with tech people from all over the world geeking out together. I love it. So much creativity flowing and inspired minds gathered together for a few days is bound to result is something amazing.
While attending the sessions is a huge part of SXSW, it’s the people you randomly end up meeting in the coffee line or at the bookstore that can be just as beneficial. For example, I had wanted to interview former Facebook’s former marketing director (and Mark Zuckerberg’s sister), Randi Zuckerberg. I messaged her and received a reply from her publicist. Later tweeting during her panel, Zuckerberg re-tweeted me and then I had a chance to meet her following her talk. It’s a completely serendipitous atmosphere.
Here is a look at some other widely known people I unexpectedly met on Sunday including Melissa Benoist and Kevin McHale from “Glee,” Zuckerberg and Jake Johnson and Lamorne Morris from “New Girl.”
Session highlights from day three:
Shooting, Producing, Selling: Secrets of Web TV—a panel on digital content creation and visual curation, this session had a panel of experts including Camille Styles (prominent lifestyle blogger/editor), Christian Remde (Rightfrog Films), Jillian St. Charles (vice president of HGTV) and Tolly Moseley (editor of the Austin Eavesdropper). Topics included discussing their successes and flops, production tips and tricks to package your videos in the most efficient way.
Profit + Purpose. The New Normal.—a look at ways to create a product, service or content around social good, this panel was an interesting one. Featuring Amanda de Cadenet (host of The Conversation) and Sophia Rossi (of Hello Giggles)—two of my biggest inspirations for writing and producing—the session explained how sometimes it’s not about the money, it’s about the cause. People want to give back and you need to figure out the most efficient way to accomplish that.
Style Goes Viral: The Future of Fashion—one of the sessions I was looking forward to the most, this panel featured industry heavy hitters including Nina Garcia (creative director of Marie Claire), Randi Zuckerberg (Zuckerberg Media) and Lea Goldman (features and special projects director at Marie Claire). Discussing the overlap of fashion, technology and social media’s involvement in the equation, the women debated what works (what doesn’t) and their take on the lucrative business.
Round up the night, we fueled up on some Tex-Mex for dinner with tacos on 6th street, one of Austin’s most popular strips during SXSW. It was a long day of workshops, session and meeting some of the industry’s best.
Here is a look from inside the Foursquare “Hype Hotel” party, with a killer DJ dropping beats.
Also, this happened.