Google recently gave small businesses the opportunity to display their interior to the world with its new Google Street View Indoors project, but Uncle Sam’s Army Navy Outfitters employees really put on a show for internet surfers.

A link to the business listing on Google was posted to Reddit earlier today. Though unassuming at first, a few clicks through the interactive store tour reveal some unlikely surprises.

Click the image and use the arrows that appear over the dominant photo on the right of the screen to see men donning Guy Fawkes masks, a flasher in action and other kooky scenes inside the military surplus store, located at 290 Larkin St. in Buffalo.

Buffalo Rising’s Newell Nussbaumer visited the store recently, and the store’s director of retail operations Chris Story tipped him off on the clever marketing campaign.

“That allowed the store to pull off this extensive tour. All of the business packages are different depending on the size of the showroom and the number of images required to complete the stitching,” Story told Nussbaumer. “We were fortunate enough to have been chosen as one of the first to do this, and we made sure that the place was well-organized, visually appealing and that there were people wearing all sorts of our gear.”

“Of all the cities we’ve visited, Buffalo has shown the best response,” Jim Hilker, one of the certified Google photographers who travels to Buffalo to take interior shots of businesses participating in the project, told Buffalo.com in an earlier interview.

The residents and business owners are forward-thinking in terms of technology and and open-minded to different marketing strategies, Hilker added.