Rob Gronkowski, the Amherst native and tight end for the New England Patriots, has a brand new breakfast cereal, but he doesn’t want to talk about it.

According to Massachusetts’ Sun Chronicle, Gronkowski refused to address the recently released Gronk Flakes with Buffalo-area reporters, telling them via conference call Wednesday, “I’m just here to talk about the Buffalo Bills. Nothing outside of football right now.”

All he’d say of the cereal is that it’s good. We know this because of the call transcript available on the Patriots website.

When asked, “Is your cereal any good?,” Gronkowski replied, “Oh yeah.” But we assume it went more like this:

Gronkowski was less flaky about the Gronk Flakes topic when talking to New England reporters. He told Boston Herald reporter Jeff Howe, “If you want to be buff like me, you’ll eat that stuff.”

Patriots head coach Bill Belichick dodged the question, too, telling WNY reporters, “I haven’t had it yet. I’m still working on those Flutie Flakes.”

Gronk Flakes are made by PLB Sports, the same Pittsburgh company that produced Doug Flutie’s Flutie Flakes, Mario Williams’ MariOs and other region-specific athlete-endorsed cereals. Ty Ballou, president and CEO of PLB Sport, said that Flutie Flakes were the most popular product the company’s produced, selling 2.5 million boxes of Flutie Flakes from 1998 to 2001, according to ESPN.com.

A portion of the proceeds from Gronk Flakes sales will benefit the Gronk Nation Youth Foundation.