Perry’s Ice Cream mixes nostalgia and a lot of coconut
blog by S.J. Velasquez • November 01, 2011 @ 11:35am
Although I hadn’t yet been born, I feel like the experience of the blizzard of ‘77 was frozen into my Buffalo-born DNA. The rest of the nation might joke about our snowy winters (I mean, did you see the post about the definition of “Buffalo” on UrbanDictionary.com?), we embrace the four seasons and celebrate the winter wonderland that is Western New York. It’s just part of who we are as Buffalonians—might as well be proud of it, right? It’s the whole lemons-into-lemonade thing.
Case in point: Perry’s Ice Cream has reintroduced—for a limited time only—Zero Visibility, a special flavor that celebrates the 35th anniversary of the blizzard of ‘77. What looks like a straight-up whiteout in a carton is described in an official statement as “snowy white coconut ice cream and a flurry of shredded coconut pieces and a hint of rum flavor to warm your bones.”
But it’s not just the flavor that grabbed my attention. Perry’s is adding a historical element to its marketing campaign for the brand of anniversary ice cream. They’re interviewing Perry’s workers who were employed by the Akron ice cream company for the infamous storm, and they’re posting the videos to YouTube, and then sharing them on Facebook. The first of the videos in the series is embedded below: