“The safest thing you can do is take a risk.”

A scary concept to some, but overall great advice from one of America’s best marketers, Seth Godin.

Coming to Buffalo on Thursday at the Burchfield-Penney Art Center Auditorium, Godin…

The Advertising Club of Buffalo hosted its annual WNY Addy Awards at the Buffalo Museum of Science on Friday night. This year's theme was The Science of Persuasion and attendees were treated to various clever tie-ins between science and the advertising world. This was…

To say that there are professional communicators, entrepreneurs and innovators who treat the work of Seth Godin as some sort of holy script is an exaggeration—but not much of one. A best-selling author…

Therese Hickok is the effervescent senior marketing manager at Uniland Development Company and is an up-and-coming professional in Western New York. I had the pleasure of meeting Therese roughly three years ago and am still amazed at her vast experience in the business…

Content marketing is certainly a buzzy topic in the marketing world right now, so of course it is a buzzy topic at SXSWi—the buzziest of all buzzy marketing events. I have been attending a number of content strategy sessions…

Originally just another pizza guy that worked at Domino’s, Ramon De Leon has turned the marketing and social media platform of his six Chicago stores into an internet phenomenon.

He’s…