People of all ages showed their support on Friday night at the Deck The Halls for Main Street Runway Show at Roycroft Power House. Everyone enjoyed a fashion show full of gorgeous models, scrumptious food and champagne—all for a good cause. Proceeds will benefit the…

‘Tis the season to get in the holiday spirit —fashionably, of course.

From 5:30 to 8 p.m. this Friday, join local boutiques and shops in East Aurora at the Roycroft Powerhouse for Deck…

Ooo la la Boutique, in East Aurora, held a Pink Party to support Breast Cancer Awareness Month on Thursday night. A percentage of proceeds will be donated to Roswell Park Cancer Institute. Ooo la la Boutique features unique women's fashions, handbags, jewelry and much…

Friends, family and customers of Crista Botticello's and her Ooo la la Boutique on Main Street in East Aurora joined in the champagne celebration of the boutique's second year anniversary. Ooo la la Boutique is a women’s fashion shop featuring modern trends to fit…

The Salon Professional Academy presented the Kiss of Color Fashion show with a portion of proceeds benefitting www.gottakisscancergoodbye.org. Various designers were represented including clothing from Ooo La La Boutique, TT New York and the Clothes Bar, with a finale…

Ooo la la Boutique hosted Paws for a Cause on the Runway Friday night. A portion of the proceeds from the event were donated to the Buffalo Pug and Small Breed Rescue.

Love fashion and canine friends? Look no further than Paws for a Cause, taking place next week.

Brought to you by the adorable Ooo La La Boutique in East Aurora, Paws for a…

Photo above: Erie County Legislator Joseph Lorigo recognized the efforts of my small business giving back to the community in a big way. I received a proclamation for creating…

Including delicacies from nearby Swirls Cupcakery, a red carpet photo booth and an opportunity to shop for 15% off after the show, Ooo La La's local designer fashion show packed the small boutique with stylish energy. Three local designers promoted their fall and winter…

Crista Botticello, the 20-year-old owner of Ooo La La Boutique in East Aurora, hosted a fall fashion show at the Main Street shop. Botticello is also part of the Occupy Main Street movement which encourages locals to patronize locally-owned businesses.

The dreaded North Face season approaches.  You’re already aware of what you’ll see—teenage girls strolling the streets in black, brown, pink or gray jackets, defending their attire with cheesy “but they’re so warm and sleek!”…