The Good Neighborhood is calling for a “Snow Shovel Squad” to help dig out the Broadway Market, 999 Broadway St., Buffalo, as a good deed for New Year’s Eve. Those interested are asked to gather outside the market entrance at noon sharp to begin, but there’s plenty of opportunity to join in during the two hours of shoveling.

Attendees are asked to bring a shovel—or multiple shovels if you have a few extra—as the squad has only a few extras currently. Once the two hours of shoveling are complete, Chateau Buffalo, a frequent Broadway Market vendor, will provide a champagne toast for all who helped out.

In addition to an excellent outside-of-the-gym workout for your shoulders, arms, back and core, the shoveling gig also lends a chance to shop inside the Broadway Market, a space with ample fresh, local goods that’s become under-appreciated in recent years.

Ten shovelers gathered at Sweetness 7 on Grant Street last Saturday on only a few hours notice, aiding in clearing an area that’s not well-frequented by plows. Choosing the Broadway Market is the Good Neighborhood founder Seamus Gallivan’s nod to the East Side, another area in Buffalo that’s in need of public shoveling assistance.

Compared to the Bills’ request to shovel out Ralph Wilson Stadium a few days prior to Sunday’s tilt versus the Jets, the Shoveling Squad represents the joy of unexpected giving instead of a one-time job opportunity.