Buffalo Bills players and their families invite you to celebrate Pinktober to raise money and awareness to the fight against breast cancer. The event runs from 5:30 to 10 p.m. on Oct. 19 at Niagara Falls’ Hard Rock Cafe.

One of the most exciting parts of the event, those interested can be part of the pink “living ribbon” on the Rainbow Bridge. Participants will receive a commemorative T-shirt, pink pashmina and a spot on the bridge for this great event. Spots can be reserved for $30, with all proceeds benefiting the American Cancer Society and the Canadian Cancer Society. Keep in mind, all participants in the “living ribbon” event must have a valid passport. 

After the Buffalo Bills flip the switch to shine pink lights on the Falls, national recording artist, Belinda Carlisle will perform a free concert for attendees at 8:30 p.m.

According to event organizers,

In honor of the event, locations in Niagara Falls and Buffalo will be turning “pink” that night to help support the cause. This will include Old Falls Street, USA, Hard Rock Cafe, Niagara Falls, USA, the Electric Tower, the Peace Bridge, the Buffalo Niagara Convention Center, Giacomo Hotel and the Seneca Niagara Casino & Hotel.

In addition, the ECMC Lifeline Foundation Mammography Bus, which features two digital mammography machines, will be parked on Old Falls Street, USA for people to visit and receive information on early diagnosis and treatment.

This should be a great event in Niagara Falls to bring awareness to breast cancer research. For more information on the “Billieve” Breast Cancer Awareness Event, head over to the Buffalo Bills website.

Photo courtesy of Buffalo Bills.