The best Super Bowl commercial you never saw - VIDEOS
More than 7 million Canadians who watched the Super Bowl in February saw this heartwarming Budweiser advertisement—a commercial that did not air in America.
The premise of the commercial isn’t entirely new: surprise amateur athletes with an experience known to only the pros, and get the whole thing on camera. But, as Buzzfeed’s Copyranter points out, “Yes, I know Improv Everywhere did the idea with little leaguers, but this stunt is better, simply because these men have no dreams of going pro.”
Rabid fans, mascots, trainers and announcers poured into a hockey rink where two beer league teams were playing a game. The teams, Les Amigos and the Toronto Generals, were surprised to see the sudden activity at the Port Credit Memorial Arena, located in nearby Mississauga, Ontario.
“Budweiser strongly supports hockey and Flash Fans was our way of honouring all of the passion and hard work of rec players. The ad captures the incredible excitement of a league game that has been elevated to new heights with all the elements of a professional game,” Budweiser marketing manager Ben Seaton said in a statement. “The energy in the arena that night is palpable on screen. Once the fans rushed the stands, you can see the energy level of the players increase ten-fold. The emotion on their faces is priceless and the ad truly puts the viewer right there on the rink with the players.”
Get a behind-the-scenes look at the creation of this Canadian commercial by watching the video below:
Photo credit: CNW Group / Budweiser