Get a New Era cap, help find a cure for cancer
blog by Ben Tsujimoto • March 06, 2012 @ 5:12pm
Roswell Park Cancer Institute has teamed up with New Era Cap Co. to support cancer research by selling a new line of hats.
The three adjustable caps, which read “beLIeVE,” “Courage” or “Your Cancer Cure,” run for $17.99, and all proceeds benefit cancer research at Roswell. They can be purchased at New Era’s website, at the New Era flagship store at 160 Delaware Ave., Buffalo, and the Roswell Park Cancer Institute Gift Shop.
“Wearing a ‘Your Cancer Cure’ cap lets you make a bold statement and show your support for cancer patients and researchers at RoswellPark,” said Donald L. Trump, MD, FACP, President and CEO of Roswell Park Cancer Institute in the New Era Cap press release. “We are proud and grateful that New Era has chosen to expand its partnership with us to help accelerate our research in such a visible way.”
The hats feature six panels, a D-clip enclosure at the back, breathable eyelets and a curved visor, and the “beLIeVE” cap is “Kelly green.” Frankly, it looks pretty sharp, but if you’re a little more subdued, the “Courage” and “Your Cancer Cure” hats are sold in white.
The two organizations have partnered together in the past, as New Era has been a major sponsor for the Ride for Roswell for more than 15 years.