You and Who, the Buffalo-based T-shirt company that gives a shirt to charity for every shirt sold, launched its latest design today.

For each “Rushing Wonder” T-shirt sold, one matching shirt will go to Carolyn’s House, a housing program for homeless women and children operated by the YWCA of Niagara. Niagara Falls is the 33rd city targeted by You and Who to benefit from city-centric shirt sales.

“At the core of You and Who’s mission is a hyperlocal focus we want to place on cities and their individual needs,” You and Who president and founder Dan Gigante said in a news release. “Every city has its own identity, and Niagara Falls is no different. Instead of combining it with Buffalo, we wanted to recognize the importance, pride and individuality the Falls has as its own city. So, we applied our model of finding local artists to design shirts that will benefit a local shelter.”

The “Rushing Wonder” T-shirt design comes from the creative minds of Niagara Falls artists Rob Lynch and Jonathan Hughes.

On top of announcing the introduction of a new city to You and Who’s lineup, Gigante also rolled out the new Who’s Hungry program. When a group, organization or company purchases a batch of shirts from You and Who, one meal for each shirt purchased will be donated to a shelter of the purchaser’s choice.