New Era scores with hat tricks - VIDEOS
I'm usually critical of advertisements and blatant product placement, but I have to give credit to the creative minds at New Era Cap Co. for the latest commercials they've cranked out.
First, New Era won me over with two rivalry-themed video series featuring John Krasinski and Alec Baldwin, and Craig Robinson and Nick Offerman. Now, the company's recreated a successful cap trick video series that cleverly acts as both an instructional video and subtle advertisement.
The two trick teachers in the videos are Chris "Spyda" Romulus and Corey Lee Batts, members of Brooklyn's elite Ringmasters dance crew.
OK, New Era, you've won me over. The only problem: I don't wear caps. Can you advertise a product that I could potentially use? And then teach me how to do tricks with said product?
Do you have a favorite commercial -- past or present -- that is actually entertaining? I admit to enjoying the Dos Equis "Most Interesting Man in the World" campaign, too. Post your favorites in the comments below.